If you are new to Digital Marketing and just recently set up a business page, you might be baffled by the term SEO and what it stands for. But if you have a bit of experience in running a website or a social media business page, you’ll probably have some idea what it stands for and its importance. 

To start, SEO stands for Search Engine Optimization – it’s a digital marketing tool made up of multiple elements that’s crucial because it makes your website and social media pages more visible, and when you’re business is more visible you’ll have more opportunities to convert prospect to customers.

SEO plays a big role in digital marketing for your business because it helps you establish yourself as an expert in your field and drives traffic to your website or social media page, while promoting your business organically. 

Every online marketing strategy involves Search Engine Optimization strategy and investing in it can be worthwhile to help your business build more prominence, trust, generate leads and improve your ROI.

If you’re still wondering how SEO could work in your digital or social media marketing strategy, here are some reasons to add SEO to your marketing strategy.

  1. Increase your online presence and web traffic

A large part of SEO involves improving your digital marketing effort where your website pages rank for target keywords. The higher you are, the more website traffic you’ll get since more than half of all website traffic comes straight from organic (unpaid) search results. It’s safe to say that SEO is an effective way to boost your website traffic —particularly among your target audience. 

  1. Create user-friendly website for your business

Small business owners who just started their venture in digital marketing and social media marketing will be able to create a faster, smoother, and user-friendly website.

A well-structured and clean website compels casual visitors to stay longer and find more about your website, thereby increasing page views. 

Relevant content (multimedia content, sales pages, blogs) will help keep your readers or visitors to stay longer in your website. Putting relevant information on your website using SEO will engage more traffic, giving your business more relevance.

  1. Build brand awareness

One of the benefits of getting higher ranking websites is building brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.

That is why small businesses that want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start gaining top rankings for the KEY terms related with their business. We’re not in the 90s anymore; search engines now play a significant role in making or breaking your brand.

  1. Better conversion

SEO-optimised websites loads faster, are easy to read and surf, and are Omni Channel, thus will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.

To conclude, Search Engine Optimization is an important tool that will help your business’ website or social media page generate more traffic from valued customers and potential ones while building trust. What’s the best part about SEO? It can be free, as long as you put time and effort to build your digital marketing strategy and incorporate SEO principles in it. 

If you’re looking to build your own brand and you need help on digital marketing and SEO, we at Streamlined Campaigns can help you with that. We’ll help you conceptualise, strategize and create online campaigns based on your needs using SEO principles. And once you’re fine, you can run your own website with ease. 

Know more about digital marketing and online campaigns for your business with our help. Contact us now!