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Benitez | Salem | Baldonado

Branding & Corporate Identity

Headed by Benitez, Salem and Baldonado, BSB Law Firm is a company that handles general litigation and specialized fields of law. Developing this company’s identity, our work was to constitute legitimacy and be able to appeal to a vast audience as well.

Refining BSB Law firm’s branding we stuck with using basic colors and minimalism that would give the impression that they mean serious business. In using these branding concepts, we reiterated the sense of security and dependability to gain trust from their clients.