Branding & Corporate Identity
E-commerce as an emerging market, Hong Kong House is a new contender in the online shopping scene. Marketing products mainly from China and Japan, our team decided that the branding should perceive its roots.
The thriving country of Hong Kong is known for its rich culture and tourist spots, which gave us the idea for the company’s logo. Making use of the color of their flag, the shape of the sailcloth seen on the harbor ships and the silhouettes of the tall buildings and tramways , we were able to come up with a visual that encapsulates the brand’s identity.