Branding & Corporate Identity
Sourdough is a type of bread that is in a higher caliber than your usual white loaf, a local Philippine bakery that boasts their specialty in this pastry is called Sardo. Collaborating with this company, our team built their branding to be able to enforce to their consumers the value of their specialty.
Sardo, which is a simplified form of their specialty was the idea we derived our designs from. We wanted to accentuate the element of the product’s quality and at the same time keep it simple, which made us conceptualize the use of the natural color of bread mixed with black and white.