Referral marketing is an old marketing strategy. It’s basically a word-of-mouth recommendation (or referral) from an existing customer to a potential one. Over the years, referral marketing evolved from simple word-of-mouth of a friend to TV celebrities to influencer marketing, where the so-called internet personalities…
Social media marketing continues to be one of the most important tools in digital marketing, as brands flock on different social media platforms to promote their products and services. With the constant innovation of social media, to stay relevant, Meta, the mother company of…
With the continuous growth of technology and our dependence on the digital landscape, digital media has evolved from just static content to full video and other digital marketing materials and promotions that can be viewed via a wide array of digital platforms including electronic…
Every day, billions of people go online to different social media platforms to check the latest trends; hence the reason for brands to push their digital marketing efforts to create contents that fit their social media marketing strategy. Social media advertising reaches audiences in…
If you’re just starting an online business, you may not be familiar with Omnichannel Marketing; what does it do, or what benefits does it provide your website. To understand, let’s first define the meaning of this marketing strategy. The simplest way to understand Omnichannel…
One of the goals of a business owner is to expand their business and increase brand awareness. Alas, many brands still struggle to pivot with creating engaging and entertaining content. But social media plays such an important role at the top of the funnel,…