Referral marketing is an old marketing strategy. It’s basically a word-of-mouth recommendation (or referral) from an existing customer to a potential one. Over the years, referral marketing evolved from simple word-of-mouth of a friend to TV celebrities to influencer marketing, where the so-called internet personalities…
TikTok has been around since 2018 and has become the best new social media platform, outshining giants like Facebook, Instagram and Twitter. With more than 2 billion global users, Tiktok is the most prominent social media trend to day. If you’re an avid social…
Regardless of the size of your business, the way that you personally engage your customers and potential consumers are important for the growth of your brand. This is more crucial to small businesses that have just started investing in digital marketing efforts. Every centavo…
Every day, billions of people go online to different social media platforms to check the latest trends; hence the reason for brands to push their digital marketing efforts to create contents that fit their social media marketing strategy. Social media advertising reaches audiences in…
If you’re just starting an online business, you may not be familiar with Omnichannel Marketing; what does it do, or what benefits does it provide your website. To understand, let’s first define the meaning of this marketing strategy. The simplest way to understand Omnichannel…
One of the goals of a business owner is to expand their business and increase brand awareness. Alas, many brands still struggle to pivot with creating engaging and entertaining content. But social media plays such an important role at the top of the funnel,…