TikTok has been around since 2018 and has become the best new social media platform, outshining giants like Facebook, Instagram and Twitter. With more than 2 billion global users, Tiktok is the most prominent social media trend to day.

If you’re an avid social media user, most definitely you are a TikTok user too, and you know how the platform works. The app allows users to create short videos that play on a repetitive loop. Users can add filters, fun effects, music overlays, and text to spice things up. Some popular video content formats on the platform include lip-synching videos, short comedy clips, and trending skits. Like most video platforms, TikTok is dominated by users below 30.

With the popularity of TikTok rising by the day, businesses are considering how the platform shapes events, culture, and relevant conversations. Brands that aren’t on TikTok are missing out on a lot, and this post will guide you on creating an effective presence on the platform to connect with the younger audience.

How can TikTok help your business?

On the surface, TikTok seems more like a place for funny lip-sync videos, dancer wannabes and other content types rather than a place to showcase products and services. But conversely, there’s a lot of potential for small businesses and new brands to use TikTok and reach their audience in a fun and creative way.

For small business owners who want to promote their products and services, TikToK Marketing offers unique and engaging ways to on growing their audience and reaching new customers.

If you want to amplify your social media marketing game, TikTok is one of the essential social media platforms you need to embark in. 

TikTok Marketing or more commonly known as Tiktok for Business is a centralized platform for advertisers on TikTok. Instead of devising their own TikTok marketing strategy, the platform guides marketers through the whole process of creating ads, setting budgets, reaching the right audience, and analysing campaign data.

Here are some of the reasons why you must align your digital marketing strategy with TikTok Marketing:

  • Promote your products in an engaging manner: One unique thing about TikTok marketing is that it does not feel like marketing at all. There are plenty of ways to promote your products without coming across as pushy, such as by partnering with influencers that your audience trusts, creating genuinely helpful and entertaining videos, and more.
  • Increase brand awareness: TikTok offers multiple ways of marketing your brand. You can work with internet celebrities or online influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight. Also, if you create entertaining and unique content, your videos have a high potential to go viral.
  • Get more followers and buyers: TikTok has more than 2 billion users worldwide, so it’s a no brainer that your brand will be recognize as long as you create the right content to promote it. And since it’s such a global platform, you can reach international audience and grow your customer base.
  • Be more authentic: TikTok is all about creating unique, authentic and engaging content that feels human and personal. TikTok’s authenticity will help you promote you set your own personal tone and build strong relationships with your audience and potential customers.  Plus, if you hop on the right trend at the right time (or even better, start a trend) you may end up acquiring a lot of new customers.

Now that you know the reasons why TikTok marketing is need to grow your business, it’s time to go digital by letting us at Streamlined Campaigns help you reach your business potential through different digital and social media marketing strategies. Contact us now at streamlinedcampaigns.com and let’s activate your digital engagement!