Referral marketing is an old marketing strategy. It’s basically a word-of-mouth recommendation (or referral) from an existing customer to a potential one. Over the years, referral marketing evolved from simple word-of-mouth of a friend to TV celebrities to influencer marketing, where the so-called internet personalities…
Social media marketing continues to be one of the most important tools in digital marketing, as brands flock on different social media platforms to promote their products and services. With the constant innovation of social media, to stay relevant, Meta, the mother company of…
TikTok has been around since 2018 and has become the best new social media platform, outshining giants like Facebook, Instagram and Twitter. With more than 2 billion global users, Tiktok is the most prominent social media trend to day. If you’re an avid social…
With the continuous growth of technology and our dependence on the digital landscape, digital media has evolved from just static content to full video and other digital marketing materials and promotions that can be viewed via a wide array of digital platforms including electronic…
Every day, billions of people go online to different social media platforms to check the latest trends; hence the reason for brands to push their digital marketing efforts to create contents that fit their social media marketing strategy. Social media advertising reaches audiences in…
One of the goals of a business owner is to expand their business and increase brand awareness. Alas, many brands still struggle to pivot with creating engaging and entertaining content. But social media plays such an important role at the top of the funnel,…