Social media marketing continues to be one of the most important tools in digital marketing, as brands flock on different social media platforms to promote their products and services. 

With the constant innovation of social media, to stay relevant, Meta, the mother company of Facebook and Instagram, introduced Reels to compete with the popularity of Tiktok

What are Reels?

Reels are a feature that allows Facebook and Instagram users to create short videos to appeal to their target market.

You can edit and put together video clips to create a more entertaining video using uploaded content, filters, texts, audio, and various editing tools.

Reels, particularly Instagram Reels, have gained popularity due to its option that allows users to remix videos or record their video next to another user’s video.

Reels also follow a certain algorithm that helps creators to appeal to their target market. Hence why different companies, and even organizations are now using Reels to promote their products, services and advocacies.

Trending reels are also recommended to users that have a specific search query, similar to how Tiktok recommendation works, thus, you can boost your engagements to your target audience, helping you grow your followers while creating a domino effect to improve your brand ranking.

Time to get Reel

If you want to further expand your digital media skills and get more out of your brand, it’s time for you to get some insights on how to create a good, engaging reel. 

Here’s some ways on how you can leverage your business in the world of Reel:

Introduce your business uniquely 

  • First, you have to create Reels that tells the viewers who you are and what your business is all about. You need to build trust and establish your own unique quality in the industry you are in. Show your products and services in action and give the viewer reasons to get in touch with you.

Create original content

  • To uniquely appeal to your target audience, you need to create original content that would resonate to their needs and, or wants. 

Authentic content is probably the biggest factor to better engagement to your potential consumers. 

Consider highlighting in your video how important your product or service is to them, and if you have some followers who are willing to give a short testimony about your product, make sure to include them in your Reel, as consumers nowadays rely on feedback and reviews. 

Lastly, do not forget the Call to Action and a good tagline that will separate you from other brands.

Get a good balance of everything

  • Most social media users want to be entertained, but your motive has to be uniquely separated from the others. So a good balance of entertainment, marketing and education is something that you might want to consider when creating a Reel. 

Your content has to have all the informative factors on why your product is beneficial to your target market, at the same time it has to be entertaining enough for users to notice you. And lastly, you need to have a good digital marketing strategy to leverage and promote your reels not only in one social media platform but to multiple sites that can carry Reel content type.

Final thoughts (Go Reels, Go Digital Now)

Creating an engaging social media awareness campaign could be difficult for those businesses that just started their digital media journey, but new social media marketing technologies like Reels allow beginners to grasp and intuitively navigate through different panels of learning to promote their brands in just a few clicks and edits. 

Reels are a great way to promote your brand organically in the easiest possible ways. 

If you want to get through the digital marketing game and learn more about Reels and other online tools that will help grow your business, don’t hesitate to contact us at and we’ll help you begin your digital journey!