Referral marketing is an old marketing strategy. It’s basically a word-of-mouth recommendation (or referral) from an existing customer to a potential one. Over the years, referral marketing evolved from simple word-of-mouth of a friend to TV celebrities to influencer marketing, where the so-called internet personalities…
Social media marketing continues to be one of the most important tools in digital marketing, as brands flock on different social media platforms to promote their products and services. With the constant innovation of social media, to stay relevant, Meta, the mother company of…
In a constantly changing digital world, to stay ahead or at par with the latest trend, you need to adapt quickly and efficiently. In today’s digital era, it’s important important to have a strong online presence for your business and Shopify can help you quickly and…
TikTok has been around since 2018 and has become the best new social media platform, outshining giants like Facebook, Instagram and Twitter. With more than 2 billion global users, Tiktok is the most prominent social media trend to day. If you’re an avid social…
Regardless of the size of your business, the way that you personally engage your customers and potential consumers are important for the growth of your brand. This is more crucial to small businesses that have just started investing in digital marketing efforts. Every centavo…
With the continuous growth of technology and our dependence on the digital landscape, digital media has evolved from just static content to full video and other digital marketing materials and promotions that can be viewed via a wide array of digital platforms including electronic…